Voter file data is public record, so what you're paying for is the cut: the county, the district, the segment, and the freshness. Here is the real per-record math, the same numbers our checkout charges.
A raw county voter list — name, address, age, party, and district assignments — runs $0.03 per record with a $10 order minimum. A 5,000-voter walk universe for a county commission race is about $150 before volume discounts (10% off at 10,000+, 20% at 50,000+, 30% at 250,000+).
Likely voters (turnout-scored) run $0.10 per record — the mail-budget saver, since you skip households that never vote. Fresh registrants (just registered, no one has reached them yet) run $0.12. Young voters 18-24 run $0.06. Political donors with itemized giving history start at $0.10. District cuts (congressional, state senate, state house) add $0.01 targeting premium.
Same data, different sort. A walk list is ordered by street for door-knocking; a mail list deduplicates to households for postage savings. Both come as instant CSV downloads the moment payment clears — no sales call, no contract, no subscription.
VoterVault sells public-record voter and donor data for campaigns, committees, and consultants. Buyers are responsible for compliance with their state's election-data use rules.